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As far as I see it we have 2 choices: We can present what we offer to the customers and let them decide if they want it or not.

Or Preferably.

We can create an online lifestyle for the customers and convince them that this lifestyle is what they want. Next stop .. grow! I am thinking BIG! International. Head to head with the likes of Net-a Porter.

De Nimes is a fantastic physical shop with a beautiful collection. There is no stopping us! We just have to get it right. After which the world is our oyster.